Blenz Coffee hailed as Success Story by Canadas Hospitality Business Magazine. Blenz Coffee is a premiere Canadian retailer of high quality roasted brewed coffees, Italian style espresso beverages, baked goods and pastries, and other coffee-related merchandise (Blenz). At Blenz, our company philosophy is to create a retail atmosphere that will develop customer loyalty and brand recognition at an international level (Blenz). Furthermore, the quality in our service and product is the companys top priority (Blenz). Since opening our first store on Robson Street in 1992, Blenz has grown in operation to twenty-eight franchised locations in British Columbia, three in Japan, with four additional locations currently in development and eight scheduled to open next year (Blenz, 2003). Blenz is planning a more aggressive local and international expansion campaign over the next few years (Blenz, 2003). International expansion is the focus of this report
