The Internet has sparked off an electronic revolution unlike any other advent ever known. While it is increasingly important for any progressive individual to have at least a basic understanding of the 'net', it is absolutely critical for those interested in business/marketing to familiarise themselves with it. This study will make small steps towards this end. It will give a brief outline of the development of the Internet, where it stands at present, and what we might expect from it in the future. Efforts will be made throughout the paper to maintain a business/ management focus, but other examples that highlight the diversity of the Internet will also be used where necessary and appropriate. 9.5 pgs. 7 f/c. 6b.
