Advertising and Memory: A Review of the Literature, with Discussion
Much research has been done on the subject of advertising, specifically with regard to how various factors affect recall of advertisements. This is a review of literature on a broad range of these factors. Diao & Sundar (2004) researched how pop-up windows and animation impact the orienting response. Chebat, Laroche, Badura & Filiatrault (1995) studied three affective factors that impact memory, i.e. identification, attractiveness, and fear.
Pages: 5
Bibliography: 5 source(s) listed
Filename: 23001 Essay - literature review - C2951.doc
