Mass Advertising and Women's Roles in World War II and the 1950s:A Study of Social Transformation.
This paper concentrates on demonstrating how the treatment of women in advertising during the war period promoted women as being aggressive and capable, yet the close of the war created a greater demand for security and family and women were then encouraged to abandon their war roles and return to the homes. However, despite the portrayal of women in these capacities both during and following the war, it is demonstrated that there was no significant change in women's gender roles during this period and that women were conforming to the expectations that society held for them in both periods. 20-pages, bibliography lists 7 sources.
