Strategic Planning - The Canadian Olympic Association vs. The Toronto Blue Jays.
This is a business management paper that analyzes the management techniques required to successfully implement marketing changes in two Canadian sports organizations: The Canadian Olympic Organization, and the Toronto Blue Jays professional baseball franchise. This essay discusses "strategic planning" in contexts of both profit-based sports organizations, and non-profit sports organizations, and discusses the basic issues that influence strategic planning in these two contexts. 8 pgs. 6 sources.
