The commercial shows a "Barbie-like" model with a can of pop as she smiles as a handsome young man. This is advertisement. This paper will discuss the role that advertisement and sexuality play. Many believe that the media has played a role in the increase of young people having sex early and with more partners. Is this true? Movies, television, music, and magazines are filled with sexual messages to the young person. Even at an early childhood age, children want to dress sexually. Teens rate the media as a second source of information about sex. Schools are the first source in giving information about sex. Does "sexual" advertisement lead to sexual crimes and aggression? Is it ethical to use sexually appealing advertisements if it can lead to violence in the home or other crimes? Does research show that advertisements bring the desire for sexuality?