This paper conducts a semiotic analysis of a single television advertisement –- a Volkswagen Beetle commercial. It considers the ways the images and sounds are photographed, placed in the frames, edited and combined to produce the effects seen in the advertisement. Additionally, this analysis breaks the advertisement down, considering the connotations of the images and/or sounds. The ideological functions, as well as "myths" that are being represented (or perhaps challenged) by the ad are also discussed. Ultimately, this paper reveals the advertisement’s "hidden meaning" through analysis.
