This paper will discuss the nature of the new Cadillac ad that ahs been released in conjunction with the scope of Aristotelian forms of rhetoric. By realizing how this form of rhetoric plays a part in the way that Cadillac is pushing this ad, we can how the logos, ethos, and pathos is used to sell a product to a customer. With the factors n place, the Cadillac campaign ad can be summed up in the way that the car will market to the public. 7pgs, bibliography lists 4 sources.
