This paper will commit a study to understanding how Dunkin Donuts can bring more effort into their Twenty-Four hour services, which they offer under a new partnership with other companies. By understanding these objectives, we can learn how to create coupons, Form joint Ventures or Partnerships, expand products, and Less people working at those times. By realizing that the store makes most of its money at the times of 6am to 10am, we can see how these objectives need to be installed. 4 pgs, bibliography lists 4 sources.