Expresso!' is a start-up courier service located in downtown Vancouver. To differentiate itself from other couriers in a competitive market, Expresso! offers guaranteed service between any two locations in the downtown core within one hour. This is a premium service, which will be called a 'short expresso'. Like other courier services, Expresso! will also offer same day services, known as a 'long expresso'. To avoid warehousing parcels and incurring the associated insurance costs, however, next day service will not be offered. The company's motto is: 'If we can't deliver it today, we won't deliver it at all!'. 6.5 pgs. 0 f/c. 0b.
