In todays society, consumers are often seen more as numbers than actual people. Customer service is oftentimes spoken of, yet not truly followed through upon. A consumers request or complaint that falls outside of the norm is often ignored or denied due to apathetic employees. The employees at the Ritz-Carlton Hotels are different. Their, and their corporations, commitment to the highest level of guest services is apparent in everything they do, and as such they have been rewarded for these efforts.