This 7-page, 15-source piece is an analysis of how Amazon.com started, became the poster child of runaway Internet success, then became another dot-com struggling to reach profitability and plagued by internal problems. Using all Internet sources (per the client's request), the author traces how the original idea behind Amazon was sound and allowed for rapid growth of the company, leading to astronomical stock prices when the company went public during the height of the Internet Boom. The author then discusses how the company's growth-over-profitability mantra cause it to both over expand and limited its profitability. Finally, the author discusses its current problems, which, because of the fallout of Internet stocks, has resulted in plummeting value and labor problems as the company seeks to cut costs to achieve profitability. 7 pgs. Bibliography lists 15 sources.
