Best Buy Company is one of North Americas leading consumer electronics and entertainment retailers. Although there success is based on their growing number of traditional retail stores, they, as many others have done, have also made the electronic leap from bricks to clicks. By evaluating their website as both a consumer and as a sales or marketing manager, one can get an idea where BestBuy.coms strengths lie, where they may have weaknesses, and what improvements can be made. Couple this information with a comprehensive discussion on their competitors, and a full picture of BestBuy.coms positioning in the marketplace begins to emerge.
